About Uru
At Uru Custom Instruments, we strive to bridge the gap between rooted soundscapes and the contemporary world. Our passion lies in reimagining unique sounds that have evolved alongside cultural heritage, breathing new life into them while preserving their authentic qualities to captivate today’s audiences. We believe in the profound connection between instruments and their cultural and geographical contexts, aiming to celebrate this relationship through our work.
Our approach encompasses researching, documenting, and exhibiting historical sounds that showcase the rich tapestry of cultural narratives. By redesigning and integrating these sounds into the modern music scene, we not only honor their origins but also create new avenues for artistic expression. We are committed to creating a supportive ecosystem that includes educational modules and workshops tailored to train the next generation of musicians and enthusiasts, while simultaneously raising awareness among the general public about the significance of these traditional instruments and sounds.
Through our commitment to education, innovation, and cultural preservation, we are dedicated to making our mission accessible to the public. We invite everyone to experience the richness of our heritage through our instruments, music, and educational workshops, fostering a deeper understanding and appreciation for the art forms that connect us to our roots.
Mission
We envision a world where the rich tapestry of rooted sounds is integrated into contemporary music, creating a global platform that honors and revitalizes cultural heritage. By establishing a sustainable and inclusive ecosystem for these instruments, we aim to democratize knowledge and inspire future generations of musicians and music enthusiasts. We strive to create an ecosystem that nurtures the appreciation and performance of these sounds and also to make sure these thrive and exist timelessly.
Meet the Team
Tharun Sekar
Founder & Head Luthier
Tharun Sekar is an accomplished Instrument Designer at Uru Custom Instruments. With a background in Architecture, he brings expertise in instrument design. His notable achievements include designing and revitalizing the Yazh and Kudamuzha to modern audiences. At Uru, Tharun leads the design and development of innovative musical instruments, collaborating with musicians and craftspeople to blend traditional sounds with contemporary trends.
Varshi
Administrator
Varshi's fascination and love for music led her to the role of Administrator at Uru Custom Instruments. With a background in architecture, she oversees administrative tasks and contributes to strategic planning, supporting Uru's growth and efficient operations.
Kalpana Somasekar
Educational Advisor
Kalpana Somasekar is an experienced educator and currently a senior principal at a prestigious school. With a background of working with various institutions, she brings valuable insights to Uru's educational initiatives, helping shape its approach to music education.
Pravekha Ravichandran
Marketing Consultant
Pravekha Ravichandran is a talented designer and musician in Uru Paanar, bringing his dual expertise as an architect and NID Ahmedabad graduate to the team. His skills in visual storytelling and design play a key role in shaping Uru’s creative vision. Beyond his role at Uru, Pravekha combines his artistic insight with his passion for preserving cultural heritage through music and design.
Media Consultant
Naveen Sekar
Naveen Sekar is an experienced cinematographer with a keen eye for visual storytelling. His expertise in capturing compelling visuals enhances Uru's projects, ensuring that the aesthetics align with the company's creative vision. Naveen brings innovative techniques to Uru’s visual media, helping to convey the rich narratives behind these instruments and culture. His insights play a crucial role in shaping Uru’s visual identity and overall artistic expression.
Historical advisor
Sivasubramanian
Sivasubramanian is an architect with a profound interest in history, contributing historical insights through Uru’s journey. Drawing from his experience and knowledge, he brings depth and authenticity to Uru’s work. In Uru Paanar, he plays the Yazh and adds his talent as a lyricist, with a passion for rooted music and cultural heritage.
Music Education Advisor
Keerthirathan
Keerthi Rathan is a skilled percussionist, music teacher, and an alumnus of KM Conservatory, bringing his expertise to Uru’s music education initiatives. In the Band Uru Paanar he is known for his expertise in playing the Kudamuzha and Urumi. His dynamic rhythms and unique approach to percussion have been integral to creating Uru Paanar's distinct soundscapes.
